Social Media and Business Transformation Free Samples to Students

Question: Discuss about the Social Media and Business Transformation. Answer: Introduction: The importance of social media is to drive the targeted traffic through informative newsfeeds regarding the products and services. (Arnaboldi Coget, 2016) also depicts that effective social media sites are also liable for a strong real Management relationship building with customers. Moreover, marketers also desire to notice at events and formulate earned media coverage. In addition to that social media helps to build a strong brand image and brand loyalty. However, these marketers must follow all the e-commerce legislation like Public Administration Act 2004 and Code of Conduct (NO1) 207 (Roehl, 2015). Moreover, it can be also said that right social media marketing strategy also help businesspeople to attain effective competitive advantage (Aral et al., 2013). People target accurate information rather than vague details regarding what their business does and details of their stock maintenance process. People want details of the products that drive their attention for make purchase. Moreover, also highlight that in this way, marketers alsofind customers they did not know existed. It is important for an organization to align their business goals with the social media strategy (Trainor et al., 2014). As customer become tech- savvy and send more time on social media, business people should have to target specific social media which causes maximum traffic. The reason for which the marketers adopt the social media is its low cost of implementation. (Paniagua Sapena, 2014) moreover highlighted that social media has resulted into increased rate of information sharing. Marketers can also use social media for increasing their social networks and target customer out of their nation or territory. Aral et al. (2013) furthermore represent that social media also helps in generating new opportunities. In this way, they can build an effective brand community. Social Campaigns generates positive brand exposure so that customers management can buy more products from their organization (Fan Gordon, 2014). Blogs content also leveraged by social media team for effective promotion through aid and owned channels. Marketers also built an enterprise- wide social influencer network for raising their brand awareness (Arnaboldi Coget, 2016). In this context, businesspeople illustrate all the LEGAL contracts and FTC disclosure guidelines, effective CRM activities, PROCUREMENT like vendor agreement along with FINANCIAL and INTERNAL ALINGMENT for ensuring consistency of blogger engagement policies. Roehl (2015) portrays that all these aspects helps the organization to ensuring customers trust. Social media Strategy Facebook is widely used social media across the globe and marketers broadcast and give potential candidates a glimpse regarding their upcoming business initiatives in audio and video format. Facebook allows the marketers to identify the customers trends along with ideal customer profile for their products. Marketers post educational content that are either created from blogs or content team (Oh Syn, 2015). However, this media is not much useful for trading products and services as get information regarding the business details and strategies and creates job oopportunities so that interested candidates an get associated with their desired company. YouTube is also used for brand promotion through audio clips. Walker (2014) depicts that each YouTube video provides a link back to the official website, from where they can get more useful information and can also buy their desired products. Oh and Syn (2015) highlighted that Twitter resemblesa more active conversation site that provides active and real-time information to discover whats happening in the organization right now. Oh and Syn (2015) moreover depicts that managing authorities strengthens their personal brand, promoting new products and build meaningful connections with a relevant and engaged audience. In addition to that, Twitter is also an effective channel for handling customer service. Taken for instance, the social media marketing team knows that their customers seek out to express concerns or share their praise and hence it is crucial for those personnel to handle all the twitter comments efficiently. Marketers save and display content by "pinning" digital bulletin boards and these contents are organized by categories. (Walker, 2014) portray that in this way, marketers an target actually interested customers. Moreover, Pinterest is a niche network than Facebook or Twitter and is mostly used for promoting fashion, exercise, beauty, photography. Instagram is also a visual social media platform but have filters and picture editing options (Oh Syn, 2015). However, Walker (2014) argues that this social media may not be the best fit for business and some industry may underrepresent on Instagram. Additionally, some industry may get benefited like fashion or photography industry as they can post their images. Marketers can conduct research activities and identify the social platforms so that maximum benefit can be attained. If younger millennial are the major targets or they aims to increase lead generation businesspeople must use Twitter and Facebook as their social media tools (Walker, 2014). However, customer attracts more if the web-contents are relevant and all the information are related to the products and services an organization is providing. Reference List Aral, S., Dellarocas, C., Godes, D. (2013). Introduction to the special issuesocial media and business transformation: a framework for research.Information Systems Research,24(1), 3-13. Arnaboldi, M., Coget, J. F. (2016). Social media and business Management.Organizational Dynamics,1(45), 47-54. Fan, W., Gordon, M. D. (2014). The power of social media analytics.Communications of the ACM,57(6), 74-81. Oh, S., Syn, S. Y. (2015). Motivations for sharing information and social support in social media: A comparative analysis of Facebook, Twitter, Delicious, YouTube, and Flickr.Journal of the Association for Information Science and Technology,66(10), 2045-2060. Paniagua, J., Sapena, J. (2014). Business performance and social media: Love or hate?.Business horizons,57(6), 719-728. Roehl, T. (2015). Use Social Media to Help Clients Practice Sorting and Summarizing.ASHA Leader, 20(5), p.online only. Trainor, K. J., Andzulis, J. M., Rapp, A., Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), 1201-1208. Walker, S. (2014).Social Media Marketing Tips: Essential Strategy Advice and Tips for Business Facebook, Twitter, Google+, YouTube, LinkedIn, Instagram and Much More!. CreateSpace Independent Publishing Platform.