Merger, Acquisition, and International Strategies Essay - 11

Merger, Acquisition, and International Strategies - Essay Example This paper seeks to discuss the merger, acquisition as well as international strategies of Starbucks and the strategies that Love & Tea Company adopts. Starbucks Corporation is an American based company whose headquarters are located in Seattle, Washington. The company was founded in 1971 as Seattle coffee bean roaster. Being the largest coffeehouse in the world, Starbucks has 12,973 stores in US and approximately 11,000 others in Japan, China, Canada and United Kingdom. Having been founded by Jerry Baldwin, Zev Siegl and Gordon Bowker, Starbucks produces quality brands that make it to effectively face off its competitors in the international market. Some of the major products that Starbucks produces include SweetN Low, Splenda, Trenta, and tea among others. With approximately 160,000 employees, Starbucks has been able to offer effective services in all its subsidiaries which include Ethos water, Torrefazione, La Boulange, Evolution Fresh, Tazo, and Hear Music among others. Apart from extensive advertising strategies that the company has adopted through the internet and in US, Starbucks competitive position has also been achieved d ue to the various mergers and acquisitions that it has adopted in US as well as in foreign markets. One of the major companies that Starbucks has acquired is Teavana Holdings Incorporation. Having being acquired in 2012, Teavana is one of the newest companies to be acquired by Starbucks. Teavana, which was established in 1997, embarked on production of wide range of tea products that included Yixing Clay teapots, China teapots, andTetsubin teapots among others. Teavana mission is to become the most noted and respected brand in the tea industry by ensuring that the culture of tea is effectively expanded in the world. By being acquired for approximately $620 million, Teavana has strong value for its customers and through the new tea enthusiasts; it will positively impact of the Starbucks tea brand.